As a follow up to yesterday’s post on email marketing, here are some fascinating statistics and data from Salesforce about email ads:
Promotions
- 44% of email recipients made at least one purchase based on a promotional email.
- 7 in 10 people say they usually use a coupon/discount they received via marketing emails in the prior week
Importance of Subject Line
- 33% of recipient open email based on the subject line
- Subject lines fewer than 10 characters had an open rate of 58%
- Personalized subject lines are 22.2% more likely to be opened
- For business-to-business companies, subject lines that contained “money”, “revenue” and “profit” performed the best
- 64 % of people say they open and email based on the subject line
Businesses & Email Marketing
- Roughly half of an email list will be active – either opening or clicking on emails
- 72% of business-to-business buyers are most likely to share useful content via email
- 56% of businesses say that they intent to increase their use of email marketing in 2013
- Monday emails have the highest revenue per email
- 27% of consumers were more likely to say their favourite company/brand should invest in more email
Mobile Phones & Email Marketing
- 39% of marketers have no strategy for mobile email
- 64% decision-makers read their email via mobile devices
- Women click 10% more often than men on mobile emails
Interesting Findings
- Email Ad revenues reached $156 million in 2012
- Emails that have social sharing buttons have 158% higher click-through rate
- For every $1 spent, $44.25 is the average return on email marketing investment
- It is estimated that there are 3.6 billion email accounts in 2013
See rest of the data here: 25 Mind Blowing Email Marketing Stats from Salesforce
