Clik here to view.
The Social Breakup: why a consumer unfriends your brand?
A study was conducted by Exact Target and CoTweet to understand why consumers unsubscribe to an e-mail newsletter, unlike a brand on Facebook or unfollow a brand on Twitter. The study titled ‘The...
View ArticleClik here to view.
An introduction to email marketing
One way of reaching out to customers online, that has been efficiently utilised in India by only a few brands, is email marketing. Over the next few days, we will be doing a series of posts talking...
View ArticleInteresting facts about email marketing
As a follow up to yesterday’s post on email marketing, here are some fascinating statistics and data from Salesforce about email ads: Promotions 44% of email recipients made at least one purchase based...
View Article6 tips for brands for successful email marketing
Email marketing is one of the best sources for brands and business to promote their products and services online. One of the oldest means of business-to-business communication, it is literally used by...
View Article