One way of reaching out to customers online, that has been efficiently utilised in India by only a few brands, is email marketing. Over the next few days, we will be doing a series of posts talking about email marketing, its benefits and its importance for brands.
What is email marketing?
Email marketing is a process in which a company sends a commercial message to a large group of people at once by use of electronic email. Email marketing is most commonly used for advertising and creating business relations. Any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition.
An efficient way to stay connected with your clients while also promoting your business, email marketing enhances business communications, targets specific key markets, and is both cost-effective and environmentally friendly. Sending newsletters is the the least important objective of Indian marketers when it comes to email marketing. Their main aim is to create brand awareness followed by new acquisition and retention that leads to customer loyalty.
Types of email marketing as given by Business News Daily:
- Newsletters: These are a quick way to keep your customers informed on any business news or upcoming promotions. These are sent on a recurring basis, such as every week or every month.
- Promotional campaigns: These can be used to let customers know of upcoming sales. They can be sent in the days leading up to the sale, as well during the sale as a reminder for customers.
- Invitation emails: These keep clients up-to-date on upcoming special events. These can be sent weeks or days before an event occurs as a way to encourage a customer to attend.
- Catalog emails: These are sent out to highlight a specific product or service. The entire email is focused on that single item.
- Lead nurturing emails: These are designed to keep your brand top-of-mind for a prospective client. They are sent out regularly until a potential customer is converted into a paying customer.
- Survey emails: These are sent as a way to learn more about customer and client needs and wants.
- Transactional emails: These are sent after a purchase is made, as a way to confirm the transaction and thank the customer.
Our next post will be on important statistics related to email marketing. Check back later for more.