Email marketing is one of the best sources for brands and business to promote their products and services online. One of the oldest means of business-to-business communication, it is literally used by everyone around the globe.
It is extremely important for brands to plan an effective email marketing campaign to yield maximum profit and revenue for their company. Brands must engage their audience and make them want to know more about the brand.
Based on the data we posted yesterday, we have created a few email marketing tips to make it easier for brands to engage readers.
1. Give importance to the subject line: Since 64 % of people say they open and email based on the subject line, it is important to pay attention to the subject line.
- Keep it short – less than 50 characters
- Tell your customer what is inside, so they know have a reason to open the email
- Try to make it personal, by putting your recipient’s name in the subject line, your emails speak directly to that person versus a list of hundreds of thousands of anonymous users
2. Use attractive imagery: Pictures speak a thousand words. Seeing different products in attractive settings makes the customer curious and fascinated which leads to buying the product most times. Load your emails with creative images rather than long paragraphs of texts.
3. Story telling: Make your consumers a part of your brand by telling them the brand story. If a brand email has meaning and a story behind it, it leaves an impact on the users.
4. Keep your email short: Sometimes less is more with product emails. Create the content of your message absolutely clear and easily readable. Web readers have very less time and are always in a hurry so keep your message short, to-the-point and ensure its relevance.
5. Do not spam your mailing list: However easy it may seem, never misuse the power of over loading your consumers with unnecessary mails, chances are the user will put the brand in the spam filter.
6. Stick to the brand image and aim: Last but not the least, always remember the motives of your brand and keep in line with that when sending out mass emails to your consumers.
Businesses and brands must use email marketing to their advantage. It’s a crucial part in building your brand image and makes it easier to tell consumers your brand story.
This is the end of our series on email marketing, you can read the first two parts here : An introduction to email marketing and Interesting facts about email marketing. Have any questions? Write to us in the comment section!